Burlington Startup ZiipRoom Launches Software to Simplify Remote Meetings

Kelly J. O’Brien, Boston Business Journal, June 05, 2018:

ZiipRoom’s software aims to make videoconferencing seamless, no matter which service a company uses.

Zoom. GoToMeeting. BlueJeans. WebEx. Skype for Business.

The array of options for holding a video conference with colleagues, customers or vendors can be dizzying. Everyone has a different favorite software, the equipment never works like you expect, and good luck remembering all those logins.

Enter ZiipRoom, a Burlington-based startup that aims to make remote meetings and other office video technology so simple you barely think about it. The company is set to unveil its product Tuesday at an industry conference in Las Vegas.

ZiipRoom’s technology combines a mobile phone app for individual employees with a back-end software that’s built to work with any other video conferencing software or hardware. That means that employees who want to set up a video call or a presentation only ever have to deal with the ZiipRoom app, no matter what video conference service is actually hosting the call.

By connecting to both employees’ phones and corporate software, ZiipRoom is able to track which people are in which room and to integrate multiple calendars. In theory, that makes it easy to turn nearly any room in an office into a meeting room with just a few taps on the app.

ZiipRoom CEO Martin Bodley said such a capability is increasingly important to companies as “huddle rooms” and flexible, collaborative cultures become the norm. “We’re really focused on the 10 meeting rooms you currently walk by on the way to the high-end video room you have now,” Bodley said.

The startup plans to start selling its software through channel partners in the third quarter of this year, Bodley said, and expects to charge $300 per room per year.

ZiipRoom was founded in 2016 and is backed by the same venture capital firm, New York-based Lyrical Partners, that funded Bodley’s previous company, Sudbury-based Revolabs, which made video conferencing hardware and sold to Yamaha in 2014. Other early backers include angel investors from Launchpad Venture Group, the angel-investing association that counts both Bodley and his co-founder Gerald Moore as members.

Bodley declined to share how much ZiipRoom has raised so far, but a document filed with the U.S. Securities and Exchange Commission in November indicated the company raised $1.6 million. ZiipRoom employs about 30 people, including part-time software contractors, according to Bodley.