ZiipRoom: The New Zing Thing to Meeting Challenges

System Integrator Asia

Oct-Nov 2018   Vol. 18 Issue 1:


The Latest Tech Solution Promises toAmazingly

Simplify Remote Meetings

Many tech companies approach the market brimming with pride over
their new product. Their new offering represents possibly the cutting
edge of technology harnessed with the most impressive engineering.
But far too often, their new product is just that – a product. Even
worse, their new product is really technology looking for a market,
and not at all a solution to existing pain points customers are suffering
from daily on the field.
The situation could not be more appropriate for ZiipRoom. Born
directly from acute end-user frustration, ZiipRoom was conceived on
the field by suffering end users. Sometime in 2016, Martin Bodley,
ZiipRoom CEO and Co-Founder (and former CEO/Founder of RevoLabs),
was contacted by a colleague who was responsible for nearly 7,000 rooms
globally for a Fortune 250 pharmaceutical company.
Bodley’s colleague lamented over his challenges to properly enable
his organization with the collaboration spaces and workflows they
demanded. To that point, less than 250 of the 7,000 meeting spaces
had been enabled with collaboration. Why? Because the efforts they
hitherto put in just haven’t been successful. For each ‘thank you’
there was a much larger chorus of complaints and trouble tickets.
Each of their pain points were shared with Bodley and read like the
Seven Deadly Sins of contemporary collaboration:
• Initiating meetings was too slow and complex (losing 8-10
minutes at the beginning of meetings was all too typical)
• Connecting BYO devices with correct cables or dongles was
uncertain and sometimes difficult
• Deploying hardware for both VoIP and UC video created clutter,
cost and confusion
• Supporting various BYO devices and multiple UC Apps was
proving impossible
• Supporting guests for sharing presentations and initiating calls
‘off network’ was often a complete gap
• Eliminating wiring to the table to reduce build-out cost and
tripping hazards needed attention
• Tracking, analyzing and reporting insights on room and system
utilization was a mismatch collection from multiple sources with
no complete, aggregate view
Bodley picked up the gauntlet and assembled a small core team
of experts with well over 100 years of collaboration, wireless and
mobility expertise between them. Eighteen months later, they
announced ZiipRoom, the only software purpose-built to connect
people and technology to make every meeting experience consistent,
simple, productive and free from vendor lock-in.
ZiipRoom is a software subscription offering that complements what’s
already in the room. With patented software on BYO devices (Android,
iOS, Windows), in the meeting space, and in the cloud, ZiipRoom
knows users, their locations and the devices they’re carrying. Within
seconds, ZiipRoom’s intelligent software scans users’ calendars (and
the calendar for the room) and shares click-to-join buttons to start any
scheduled VoIP or UC Video meeting or share wireless presentations
directly from their device of choice.

While some solutions try
to do a bit of everything
– often at the expense of
succeeding at anything –
Bodley and the ZiipRoom

team kept laser focused

on addressing the core
pain points and did not
stray. While sharing
their value proposition
and presenting
demonstrations of the
ZiipRoom meeting experience, the team consistently highlights the
real-world problems they have addressed that organizations are still
looking to solve- just as Bodley’s colleague in pharma lamented over
in 2016:
• Speeding and simplifying meeting starts with one-click buttons
on BYO devices
• Fed directly from meeting invites on users’ calendar(s) or via the
room’s scheduled meetings
• Supporting multiple VoIP and UC Video platforms from meeting
to meeting and user to user
• One consistent App that connects to all the platforms (VoIP or
BJNS, GoToMtg, SfB, WebEx, Zoom, etc.)
• One consistent experience that eliminates training and trouble
• Eliminating frustrating cable connections and incompatibilities
• Connects wirelessly to BYO device (Android, iOS and Windows) –
no cables or dongles required
• Use BYO devices for wireless presentations, joining calls,
adjusting volume and controlling camera
• Providing secure presentation option for guests or off-network
• Easy URL access with security code and media relay in the cloud
• Reducing clutter, wiring and cost
• Includes SIP soft phone with dial-in/dial-out support and
merging audio and video calls
• Deliver Wireless Presentation, VoIP and UC Video from shared
A/V device(s)
• Providing a single data set for valuable analytics and insight
• Aggregates data from devices, calendars, VoIP/UC platforms and
in-room A/V hardware
• Enables real-time monitoring, alerts and reports
• Includes room utilization, participant counting and even learns
behavioral trends about individuals to aid them over time
Since emerging from ‘stealth mode’ at InfoComm 2018 in Las Vegas in
June, the ZiipRoom team has been busy finalizing software for release
in Q4, executing pilots and demonstrations with future customers,
and even garnering a couple awards. The team has also been actively
completing go-to-market plans and aligning reseller and distribution
Says Roshan Gupta, who had just recently came onboard ZiipRoom
as its Regional Director for India, and interacted with the industry
fraternity at the recent InfoComm India 2018: “The most common
response was very simple yet very profound: ZiipRoom solves long-
suffered problems for end users and uniquely fills a market gap.”
According to him, ZiipRoom complements the solutions many vendors
are selling for VoIP, UC Video and the A/V hardware in meeting
spaces- monitors, cameras, speakerphones without competing against
any of them. This allows resellers to easily add ZiipRoom software
benefits without complicating room design or alienating existing
solution providers. And, at just $299 per-room-per-year (Apps are
free for as many users and devices as desired), ZiipRoom brings
long-sought simplicity and consistency that’s the core driver of user
adoption which, in turn, drives higher customer ROI.
That said, the largest opportunity ZiipRoom brings for partners is the
missing opportunity between the 250 rooms that have been deployed
and the remainder of the 7,000 (like the challenge facing the global
Pharma organization mentioned above).
Frost & Sullivan’s top exec Roopam Jain’s recent blog, Huddle-room
Collaboration – Looking Beyond the Hype, indicated there are
currently over 32 million Huddle Rooms worldwide, but a mere 2 per
cent of them are video enabled. More importantly, Ms Jain estimated
that huddle room utilization for video calls would explode, growing
exponentially from just 8.1 per cent of video calls today to 70 per cent
of all video conferencing room meetings by 2022.
The tantalizing question now is- if you’re an AV/IT reseller looking for
business expansion, which market opportunities are anticipated to
have such a promising CAGR?
“Ensuring every meeting experience is,
simple consistent and productive goes a
long way in creating satisfied customers,”
vouches Roshan. “Of course, it helps
securing future orders for ZiipRoom
software – and all the A/V gear in the
rooms as well.”
And, with the insightful data and analytics from the ZiipRoom cloud
portal, channel partners can leverage ZiipRoom capabilities to provide
enhanced services to the many collaboration spaces that were once just
too costly to reach with high-end, white glove type services.
A humble say: ZiipRoom may be a small start-up, but their impact
looks to be much larger.

To view original article in Systems Integration Asia online magazine click here and scroll to page 38.